Our story

We're not just a brand. We're equestrians.

Keo started at a yard, not a studio. Every piece is designed by riders who muck out at 6am, school in the rain and still want to look put-together at the show - because that's who we are, too.

01 · The rider

In the saddle since four.

Kayla has been riding for as long as she can remember - pony club, hacking, schooling, competing. Along the way she wore just about every brand of riding kit going, and kept running into the same problem: it either performed or it looked good. Rarely both.

So she started Keo to make the kit she couldn't find.

02 · The horse

And then there's Dexter.

Dexter is the chestnut behind the brand - the reason for the early alarms, the muddy knees and most of the product testing. If a base layer can survive a morning with Dexter, it can survive anything.

Read: Meet Dexter
01

Designed in the saddle

Every seam, waistband and pocket is tried on a horse before it reaches you — not signed off on a hanger.

02

Tested at the yard

Muck-outs, frosty mornings, competition days. If it pills, rides up or rubs, it doesn't make the range.

03

Made to last

Premium anti-pilling fabrics, flat-lock seams and grip that holds wash after wash — kit you'll reach for for years.